Integrity and creditability are the foundation for a company and an indispensable factor for customer satisfaction. As the core of quality and cultural construction of CHALCO, the guideline generates customer loyalty and reflects our working style of integrity, creditability and pragmatism.

It's a working method as well as a working attitude. The guideline lies in the essence of CHALCO's quality management system, and guarantees the effectiveness of the system. We need to focus on improving the quality management system, take meeting legal requirements as a minimal goal, satisfy customer demands and standardize quality-related activities with the aim to improve customer satisfaction.

Excellence means leading the industry. It is the target and direction of CHALCO's quality development, the guarantee of customer satisfaction, the strength of the company and a natural choice to enhance competitiveness. The guideline requires better products and services, more efficient management and stronger value creation. While "integrity and improvement" are the cornerstones of quality-related activities; "excellence" is our commitment to customers and the requirement for all employees.